GS1 barcode technology to leverage halal branding

You’re a producer and want to expand into the specialty foods field. Have you considered the halal market?  Check out the following stats-


  • In 2012 the global halal market was valued at US$580 billion. The North American domestic halal market alone was estimated at approximated US$12 billion.
  • Halal agri-food trade accounted for 5% of total world agri-food trade[1].
  • In North America, halal foods are included under specialty foods categories which include foods produced in compliance with religious dietary laws, specialty diets, gourmet and artisan products.
  • In 2010, the fresh halal meat market in North America was estimated between US$370-520 million.
  • In 2014 US exports halal beef to various countries of the OIC, to the value of US$1billion. Brazil, the largest exporter of halal meats, exported US$4.1billion to the same market region in that year.
  • According to the US Meat Exporters, due to customer preferences, halal meat products represent the fastest growing segments of US beef exports.





[1] The Specialty Food Market in North America, March 2012, Agriculture and Agri-Food Canada

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